Our Vision
To become one of Bangladesh’s most trusted destinations for watches, recognized for honest guidance, quality products, and lasting customer relationships.
Our story
Made to be kept.
We started as a repair bench. We became a watch house because we wanted to sell only the watches we’d be proud to service for decades.
Our purpose
Our Mission & Vision
At The Time, we believe a watch is more than a timepiece — it’s a reflection of who you are, your journey, and the moments that matter. Our mission and vision guide everything we do, from the products we curate to the service we provide.
Our Mission
To help every customer find the right watch for their needs, style, and budget through honest advice, transparent pricing, personalized service, and dependable after-sales care.
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Quality First
Carefully selected, quality-focused timepieces.
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Customer Focused
Your satisfaction is our priority.
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Honest Guidance
Clear and transparent advice.
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Long-Term Relationships
Support beyond your purchase.
Craftsmanship
Every watch passes across our bench.
Before a watch is listed on The Time, one of our watchmakers opens it, checks the movement on a timing machine and assesses the finishing under a loupe. If it doesn’t meet our standard, we don’t sell it — however good the photographs look.
When your order ships, the watch is regulated again, cleaned, and packed by hand in our New York atelier. It’s slow. It’s also why our return rate is under two percent.
Three things we believe
01
Quality over quantity
A small, considered catalog beats an endless one. We carry fewer than forty watches at a time.
02
Honest pricing
No inflated “was” prices. When a watch is on sale, the discount is real and the reason is simple.
03
Service for life
Straps, regulation, servicing and advice for as long as you own the watch — whoever you bought it from.
Two decades at the bench
2004
A two-person repair workshop opens on Mercer Street.
2012
We begin sourcing directly from independent makers in Switzerland and Japan.
2019
The Aurel Atelier house collection launches with a single dress watch.
Today
Nine partner houses, one workshop and clients in eighteen countries.
Visit or shop online
Find the watch you’ll keep.
Browse the full catalog online, or book time with a watchmaker at our New York atelier.